Positioning
a premium brand

CAESERSTONE

Caesarstone

2012-2019

Art Direction, Creative Strategy, International Fairs, Communication, Photography Language Direction

Introduction

Jacob Peres Office has been collaborating with Caesarstone, the lead producer of high-performing quartz surfaces, since 2012 on the company’s positioning and design. JPO and Micha Weidmann Studio created a new visual language for Caesarstone, delivering top-tier advertising and international communications campaigns, as well as various strategic marketing tools, including magazines, books and films.

We established Caesarstone’s Designer Collaboration Programme as a long term strategy to engage and build relationships with the international architecture and design communities. We collaborate with some of the world’s most iconic designers to offer their creative interpretations to Caesartstone’s products, thus showcasing the company’s leadership in design.

milan design week 2018

Rebrand
Positioning a premium design
brand Visual language
Creative & Art direction
Advertising
 Designer collaboration programme
Books, movies, exhibitions
International PR

“We asked Snarkitecture to create an installation that will inspire architects and designers to think about the future of the kitchen and use our material in new ways.”

Trend book 2018

cover

spread I

spread II

caesarstone & raw edges

caesarstone & jamie Hayon, milan 2017

OUR WORK

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