Since 2011, JPO has been leading international communication efforts for The Jaffa Hotel and Residences from development, opening to present. Headed by Aby Rosen and real estate company, RFR Holding, The Jaffa brings a new benchmark of luxury hospitality to Israel and the 4,000-year-old port neighbourhood of Jaffa. JPO deployed a targeted campaign which resulted in featured top-tier media and awards across the world, raising the hotels profile and establishing the property as a destination in itself.